WeShip is a technical national shipping company with a focus on regulated goods. WeShip primarily services the wine industry working directly with a secondary focus on breweries across the United States. The origins of the WeShip logo utilized outdated fonts and a confusing icon, all of which required an update to advance their future technology goals. We reinvented the companies identity, redeveloped their new website and crushed our project goals. The end result was a highly targeted brand, functional website built for lead generation and an identity that will last for decades.