TRUCKS, TRUCKS & MORE TRUCKS!!
Northwest Motorsport started in 2009 as a small used car lot and has quickly become the largest independent car dealership in America, “Trucks, Trucks and More Trucks”. With over 20 different logos, 12 different brand colors and 6 different fonts, NWMS was suffering from a highly diluted brand as well as conflicting messaging strategies. Hero Creative was tasked with creating a new brand identity, company positioning strategy and redesigning the website user experience and interface.
- Web Design