Case Study
KLB Construction asked us to reimagine their web presence to better capture their rich company culture and showcase their extensive portfolio of current and past projects. We prioritized highlighting the physical grandeur of their work through vivid photography while giving users easy access to relevant information and tools for connecting and collaborating with KLB.
KLB Construction’s previous website failed to capture the essence of their brand, lacking in storytelling and neglecting to showcase the company’s most valuable asset – its people. The outdated design and content failed to reflect the heart and values of KLB, missing opportunities to engage potential clients and recruits effectively.
We began with an in-depth discovery process, working closely with KLB’s marketing team to fully understand their message and goals. This included conducting company-wide interviews to grasp the internal needs for the website. Our design process focused on showcasing KLB’s unique history while developing an easily navigable system for users to browse active and past projects. We created custom solutions for university hiring events and job postings, integrating these seamlessly into the overall design. Throughout the project, we prioritized capturing KLB’s company culture and the physical nature of their work through extensive on-site photography.
The new website significantly elevates KLB Construction’s digital presence, effectively capturing their company culture and showcasing their project portfolio. It offers intuitive navigation through current and past projects, while custom recruitment features enhance KLB’s ability to attract top talent. The user-friendly content management system ensures easy updates, keeping the site relevant and dynamic. This revamped online platform not only tells KLB’s story more compellingly but also facilitates stronger connections with potential clients and job candidates, positioning KLB as a leader in the heavy civil construction industry.
Our comprehensive media production approach involved visiting multiple project sites, utilizing both drone technology and ground-level photography. We captured the rugged nature of KLB’s work, the impressive scale of their projects, and the dedicated individuals who make up their team. This resulted in a striking visual narrative that captures the essence of KLB’s work: a family of skilled, determined professionals tackling ambitious projects with resilience and teamwork. Our imagery showcases not just the scale of their operations, but also their commitment to safety and proficiency in serving their employees, clients, and communities. The visuals reflect KLB’s enduring values of hard work, family, and respect, highlighting how these principles drive their success in the face of complex challenges in heavy civil construction.
