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case study


JPI is a best-in-class multi-family investment, construction, and development firm with over 30 years of deeply rooted national expertise. JPI is one of those companies that you come across once or twice in a career that truly believe in taking care of their people and embodying core value sets to a high degree. Our initial project engagement was through Middle of Six, a creative firm specializing in the construction industry, who spear headed a multi-dimensional approach to realign the brand to the future vision of JPI.


photographyvideoweb designweb development
JPI Website Rendering showing off design
JPI website on 2 mobile devices showcasing mobile first design
JPI website design showing more of the creative work

Hero’s mission was to leave JPI’s brand intact while elevating their identity into the future through the development of a next level graphics package, new photography, company video commercials and a completely redesigned website.

Construction worker in high-vis jacket walking between wood framing
Construction worker leaning against structure with blue sky above
Building under Construction
Construction worker with arms crossed looks into the camera
Construction worker points to something interesting
JPI information board showing their achievements
Construction worker points up at something while another looks
Two JPI employees working at a desk
Two Construction workers walking next to one another

In partnership with Middle of Six, we colored outside of the box on these projects, rethinking how JPI’s target demographics intersected with their brand through analytical data analysis, user flow and cause and effect. The result of the project yielded timeless brand expression, usable assets that are thoughtful and a new vision on their identity.

JPI logo with city in background