Simply Seattle Apparel

Simply Northwest

We were tasked with designing the first ever in-house T-shirt line for Simply Seattle, a Seattle-based sports and leisure apparel shop with 4 local locations and national expansion currently underway. They reached out to Hero in the hopes of increasing sales with a local appeal. We wanted to tap into the existing market of lovers of the Pacific Northwest as well as give the influx of Seattle tech migrants apparel options with personality to make them feel at home.

Services Provided

  • Branding
  • Naming & Identity

We kicked things off with a creative session to assess everything that was currently on the market as well as identify competition strengths and weaknesses. Once we locked two different themes, we compiled 16 different designs that are being implemented in stores over the course of a year.

Simply Seattle has successfully launched their own product line that is being sold in their 4 retail locations throughout Seattle. Sales have increased in tandem with the release of these new designs. They are being sold via T-shirts, magnets, hats, pins, patches and sweatshirts.

Holistic High Performance

Lease Crutcher

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